McGuireWoods has significant depth in all areas covered by and related to the U.S. Lanham Act, including trademark prosecution, litigation and counseling in trademark or trade dress infringement and dilution issues, advertising and promotions counseling, clearance, and litigation, as well as unfair competition disputes arising under federal and state law. Our work in these areas is performed by an established, coordinated group of experienced trial and transactional lawyers who efficiently and effectively protect our clients’ most valuable assets. Our first and foremost responsibility is to protect and promote our clients’ intellectual property interests.
In terms of developing brand protection, our intellectual property practice maintains more than 7,300 pending or registered trademarks for companies in the United States and abroad. We represent many companies with large trademark portfolios, some approaching 1,000 registrations and applications worldwide. Our full-service team handles pre-clearance, monitoring and enforcement of trademarks. McGuireWoods’ U.S. and EU trademark lawyers are at their best when leveraging the firm’s extensive experience in managing the multinational portfolios of clients whose businesses are growing, or who need help creating or implementing a global trademarks strategy. Our transactional trademark lawyers are, first and foremost, corporate lawyers. We assist our trademark clients with any kind of corporate transaction involving trademarks, from brand acquisitions and trademark due diligence for financing transactions to cross-border licensing agreements.
We are equally adept at representing clients in disputes, and McGuireWoods takes pride in its top-notch intellectual property litigators. Still, we recognize that dispute resolution can take many forms and may be an evolutionary process. With the client, we assess options and together identify the most advantageous and expedient resolution. Options can take the form of a “cease and desist” letter, negotiation, proceedings before the Trademark Trial and Appeal Board, or domain name arbitrations. In some matters, full-blown litigation may be most appropriate or unavoidable.
McGuireWoods lawyers have handled Lanham Act-related issues around the country and managed trademark disputes around the world.